Heather ODENDAAL

Founder & CEO

Company Overview: Heather is an accomplished Canadian entrepreneur, brand builder, and event producer whose experience in corporate environments inspired her to found WNORTH in 2015, an award-winning membership network (1,700+ members and growing) dedicated to bridging the gender power gap by elevating women in the leadership pipeline. WNORTH has Chapter Cities throughout North America and the U.K., where members can network and uplift each other through Roundtables, Dinners, Forum Groups, City Summits and annual Conference in Whistler returning for it's 10 year anniversary April 30-May 2, 2025.

Heather is also the Founder & CEO of Bluebird, one of Western Canada's most trusted event planning and destination management company. Heather has previously held senior events roles at YPO, Abaxx Technologies, Whistler Blackcomb Ski Resort and the Vancouver 2010 Winter Olympics.

Odendaal was included in BizBash's 2021 and 2020 roundup of Canada's Most Influential Event Pros, and was named by The Globe and Mail’s Report on Business as one of the Top 50 Changemakers of 2022 and a Top Female Founder of 2024 by FoundersBeta.

Who do you want to meet?: Raffles London, Fairmont (Austin), New properties and others in WNORTH Chapter Cities (New York, London, Austin, Whistler, Vancouver, Victoria, Calgary, SF, Seattle, Montreal)

What hotel regions/or brands are you currently sourcing business for or have an interest in?: Across Canada, Major US Cities